Company Profile
The Cherry Mobile Story: How the New Player Changed the Game
Cherry Mobile’s astonishing rise to prominence has revolutionized the local telecommunications scene through its top-of-the-line and ground-breaking products with true Dual SIM capabilities. What started in 2009 as a mobile phone brand with only four units to showcase has swiftly overtaken its rivals in the entry-level market and is now considered a game changer in the industry. In just a span of three years, Cherry Mobile now carries more than 100 handsets, making it the leading Dual SIM brand in the country.
The Beginnings
In 2010, Cherry Mobile upstaged some of the country’s IT giants in the 3rd CyberPress Awards when it was voted as IT Company of the Year. Cherry Mobile’s astonishing rise to prominence in the local mobile-phone market impressed IT journalists who also took note of the company’s unconventional marketing strategy.
2009 marked Cherry Mobile’s commitment to become the top value-for-money mobile phone in the country. In its first year, Cherry Mobile CEO Maynard Ngu envisioned Cherry Mobile to become the brand that has “Everything for Everyone,” providing handsets that cater to different age groups and match different lifestyles.
It was a dream that became a reality. So big it captivated the market and rocked its competitors - the telecommunications bigwigs. In 2010, barely two years after it started, Cherry Mobile was voted IT Company of the Year in the 3rd CyberPress Awards, upstaging some of the country’s technology giants.
True to its promise of bringing products that are comparable to high-end devices at affordable prices, the company continuously expands its product range--from feature phones to smartphones.
The stylish and cool designs of the Cherry Mobile P1 and P3 are for the kids and kids at heart. For the oldies, the L6 is the perfect choice with its extra-large keypads and SOS key. Meanwhile, the X90, with its kikay and swivel design, is the perfect match for girls. For young professionals and tech-savvy guys, Cherry Mobile brings together seven Qualcomm-operated smartphones that range from P4,999 to P13,999. Most of all, Cherry Mobile brings entertainment-on-the-go with its extensive collection of music and TV phones.
Cherry Mobile’s Massive Growth and First-in-the-Scene Innovations
Although considered a rookie in the business, Cherry Mobile has revolutionized Philippine mobile technology as it brings first-in-the-market innovations such as Superion, the first Android Tablet in the country; Trident, the first triple SIM handset; Orbit, the first 3G Dual-SIM Android smartphone; and Q70 Quad, the first quadruple SIM phone.
In addition to these ground-breaking technologies, Cherry Mobile takes seasoned strides to sustain its persistent growth in this business. The company embarks on expanding into several key markets and establishing solid partnerships with local and international industry leaders.
Providing the Ultimate Mobile Experience
Aside from showcasing innovative and feature-packed devices, Cherry Mobile provides its consumers the ultimate mobile experience through the applications and Value-Added Services like Cherry Chat and Cherry Apps.
Cherry Mobile Celebrates its 3rd Year
As Cherry Mobile celebrates its third year in the industry, the company affirms its commitment to break new frontiers and go beyond the usual. Partnerships are in place to complete its Cherry Zone suite of applications and Value-Added Services. Widening its distribution network will make its products available to all. Consumers can also look forward to the introduction of new phones in addition to the current Cherry Mobile collection.
2011 is also a witness to new faces to the roster of Cherry Mobile endorsers. The stellar lineup of Brand Ambassadors include John Lloyd Cruz, Kim Chiu, Robin Padilla, Williw Revillame, Anne Curtis and Sarah Geronimo.
Along with these new developments, Cherry Mobile also upholds better customer care and support. It is set to actively provide customer solutions by opening more service centers nationwide. After opening its flagship Customer Solutions center in SM North EDSA, the company will soon set-up its other service centers in key areas such as Cubao, Dagupan, Cagayan de Oro, Samar, and Zamboanga. This is Cherry Mobile’s pledge to give its consumers only the best experience every step of the way-- from planning of purchase to after-sales support.