Cherry Mobile gave music fans the time of their lives as they sponsored major concerts in 2011—the Tanduay Rhum First Five Tour 2011 and the Black Eyed Peas Live in Manila.

Tanduay Rhum brought the biggest line-up of bands in a nationwide tour in the country where Cherry Mobile was the official mobile phone partner. As a culmination of the successful rock tour, another concert was held in Manila last October, dubbed as the “Tanduay Rhum Rockfest 2011.” 

Meanwhile, Cherry Mobile also took part in bringing the phenomenal foursome of Black Eyed Peas in Manila last October 25. The concert featured non-stop party and high-energy music from the Grammy-award winning group. Cherry Mobile was also the official mobile phone partner of the concert.

Aside from sponsoring these concerts, Cherry Mobile also hosted online contests for fans to get free concert tickets.